Lifestyle & Trends - Business & Career

Branding pointers for small businesses

Branding isn't just for the big guys. Small businesses can launch, grow and expand through clear and consistent messaging and marketing, just like larger companies do.

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Old meets new: How to represent yourself in today's social-media-driven business world

If you met someone new and wanted to keep in contact with them, you wouldn't give them your mailing address and ask them to post a letter. In this day and age, that kind of behavior would be considered eccentric at best. The world revolves around new technology, and ignoring it can put you at a disadvantage, whether you're forging new friendships or, more importantly, trying to get hired.

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College credit but no degree: The focus is on working adults

If you are a working adult who has accumulated some college credit but haven't earned enough to be awarded a degree, you are not alone. There are at least 54 million people in the nation who fall into this category. To once again put the United States among world leaders whose citizens have college degrees, these "near completers" are receiving increased attention.

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Forensic science a popular degree program thanks to prime time

Crime scene dramas like "CSI: Crime Scene Investigation" and "Criminal Minds" have exploded in popularity over the past decade, creating what many in the legal field describe as "The CSI Effect," which refers to the way the often exaggerated scenarios in these shows have influenced the public's perception of the forensic science field.

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How your business can make the most of the holidays

At the end of the year, you might be thinking about how the quarter is going to end, but the rest of the world is thinking about the holidays. Getting in the spirit shouldn't just apply to your personal life - it should also be a natural part of your business initiatives.

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